Long before the term was in vogue, the BBUG, founded in 1954/55, was an element of civil society exchange. And even long after the post-war shortage of managers had been overcome and Anglo-Saxon-style business schools had been established throughout Europe, "Baden-Baden" continued to exist as a format for further training for top management. What adjustments had to be made for this form of entrepreneurial elite education to take account of social change and an increasingly global industrial society? And what role did such an institution play between the dissolving "Deutschland AG" and the increasingly critical discourse on the social responsibility of companies and managers? In addition to clarifying these questions, the present work is supplemented by a contribution of Johannes Bähr, which outlines the most recent modernisation of the BBUG to the present day. Martin Hinzmann was a research assistant at the University of Bonn. He is a historian and researches the history of international relations and corporate history.