Cover: Spoerer, C&A

Spoerer

C&A

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Cover: Spoerer, C&A
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Spoerer

C&A

A Family Business in Germany, the Netherlands and the United Kingdom 1911-1961.

The history of C&A is paradigmatic of the economisation and rationalisation of the production and sale of clothing since the late nineteenth century. Mark Spoerer describes the historical ups and downs of this Dutch family business from its beginnings in Germany through the post-war German «economic miracle». He investigates how the Brenninkmeijer family's traditional policy of recruiting new business leaders from its own ranks influences the company's long-term strategy. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their start in the itinerant garment trade in Westphalia, founded a business in the Netherlands that would expand to Germany in 1911 and to Britain in 1922. Despite the difficulties the Brenninkmeijers encountered as foreigners, capitalists and Catholics in the Third Reich, they exploited those chances opened up by the Nazi regime, including the ‹Aryanisation› of property. After 1945, the company experienced furious growth with the rise of a new consumer society, developing into one of Europe's largest fashion retailers.

Von: Mark Spoerer, Übersetzt von: Jefferson Chase, Patricia C. Sutcliffe, Patricia Szobar.
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978-3-406-69827-9

Erschienen am 05. Dezember 2016

479 S.

ePub

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Schlagwörter

19th century

Brenninkmeijer

capitalists

Catholics

Clothing

Duitsland

Dutch family business

Economisation

economisering

Europe

fabricage

foreigners

Germany

History

kleding

Nazi regime

Nederland

Netherlands

onderneming

post-war

production

Rationalisation

rationalisering

Retail

Sale

Third Reich

Trade

Westphalia

Wirtschaftswunder

}

Bibliografische Reihen

Bibliografie

978-3-406-69827-9

Erschienen am 05. Dezember 2016

479 S.

ePub

e-Book 30,990 € Kaufen
Hardcover (In Leinen) 39,950 € Kaufen

Spoerer

C&A

A Family Business in Germany, the Netherlands and the United Kingdom 1911-1961

The history of C&A is paradigmatic of the economisation and rationalisation of the production and sale of clothing since the late nineteenth century. Mark Spoerer describes the historical ups and downs of this Dutch family business from its beginnings in Germany through the post-war German «economic miracle». He investigates how the Brenninkmeijer family's traditional policy of recruiting new business leaders from its own ranks influences the company's long-term strategy. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their start in the itinerant garment trade in Westphalia, founded a business in the Netherlands that would expand to Germany in 1911 and to Britain in 1922. Despite the difficulties the Brenninkmeijers encountered as foreigners, capitalists and Catholics in the Third Reich, they exploited those chances opened up by the Nazi regime, including the ‹Aryanisation› of property. After 1945, the company experienced furious growth with the rise of a new consumer society, developing into one of Europe's largest fashion retailers.
Von: Mark Spoerer, Übersetzt von: Jefferson Chase, Patricia C. Sutcliffe, Patricia Szobar.
Webcode: /34265554